Business Card Printing and Design

These days there are so many options out there for business cards, and some great prices on offer. 

You can go from one end of the spectrum to the other. At the top end, people will pay for verko type, and gold foil stamping and embossing and spot colours with spot varnish or even die cut cards. Some of these options can look fantastic, there's no doubt about it, but in my experience most people don't want to pay the expense for these kinds of cards. Then at the bottom end of the spectrum you can get some cards for free off certain websites. These usually include an advertisement for their website or company to be included on your card, and I've seen what they look like. I honestly wouldn't recommend them if you want to portray any kind of professional image.

Recently I've been recommending a special deal on business cards to people who don't want to pay too much, but still want a professional card with a good design. I've found this option to be very popular. These cards are full colour, with matt or gloss lamination, double sided print and on a thick quality stock with a full professional design, for the same cost you used to pay for a simple single coloured card. How can it be that the cost is kept so low for this? (See www.twilightemerald.com.au/business-cards.php for more info on pricing) Because the printers use the same inks - cyan, magenta, yellow and black- for all full colour work, and can therefore print many cards at the same time with the same set of plates and inks in the one print run and this saves enormously on cost. The great advantage to this is that you can really get a fantastic design utilizing full colour too.

See examples above. I even had my own card printed using this method!