Wednesday, September 17, 2008

Best Looking Brochures

There are a heap of great original brochure designs out there but I have have certainly also seen some shockers!


Too often I have seen people try to design their own flyer at home on a program like Microsoft Word, and oh boy you can really tell the difference! I wouldn't be seen dead with one of those brochures advertising my business. Talk about cheap and nasty. But if you're an amateur at home who has an idea for their brochure, here's a tip. Go ahead and do a rough layout on your home pc, and then take that layout to a professional designer. Your rough layout ideas will be a huge help and time saver for your designer, who can then see up front exactly what needs to be included on your brochure and allocate space and design accordingly - but then they can take it from there and turn your ideas into more of an artistic masterpiece. Most likely you will save some money if your designer is charging by the hour, by having your ideas laid out up front instead of changing your mind after the brochure has already been designed.

I've included a link below which shows some very innovative ideas for brochures too:

http://www.allgraphicdesign.com/graphicsblog/2007/12/06/best-of-brochure-design-cool-samples-and-examples-of-brochures/

Another tip for the average person out there wanting a brochure designed, it is well worth having professional photographs taken. The difference between having some photos taken on your own little digital camera and having them done professionally is enormous when it comes to the final appearance of your brochure. And if you can't afford a professional photographer then ask your designer if they can access some professional stock photography that would be suitable.

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