Logo design can be a more involved process than people realize. It's the one image the people immediately associate with your company, so it's important to get it right and some companies pay big bucks for a professional logo design. So how to go about it?
Thursday, May 22, 2008
The Process of Logo Design
Tuesday, May 13, 2008
Web Images in Print Design

Thursday, April 17, 2008
The History of Print
A reader of the blog recently sent me a very interesting article on the history of print, which you can view here:
Saturday, March 15, 2008
Proof Reading your Print Artwork
Friday, March 7, 2008
Environmentally Friendly Design & Printing
With the printing process being a potentially huge waste of our environmental resources, there is so much we can do now to reduce our impact on the environment when we order our design and printing. In Australia there are more and more printing companies that are offering environmentally friendly solutions. It's true, it often does cost more, as many environmentally friendly products do, but if you're keen and your company considers the small extra expense to be worthwhile it is certainly possible to be carbon neutral and save our planet in many ways during the design and printing process.
Saturday, March 1, 2008
Quality Cheap Printing
There are certainly plenty of ways to cut costs with your printing, but you don't want to cut back on the quality. If it looks cheap it reflects poorly on your business image. Many printers will offer you very cheap deals but beware, you may end up with cut price flimsy stock, poor graphic design that doesn't look much better than something someone has done at home with Microsoft Word, and poor print and colour quality. You will often pay for what you get, but there are ways to save money without suffering on the quality of your printing and design.
Sunday, November 4, 2007
Adobe Acrobat and PDFs for Press Printing
Acrobat is a very useful tool for many purposes. It enables a file to be viewed via a free third party reader no matter what the original creator program is. These files can be very useful but there are some tricks to ensure that the file is set up correctly, depending on whether it is to viewed on the screen or if it is to be printed.
The Acrobat PDF file that needs to be viewed or printed correctly requires that the fonts are embedded. The end user may not have the same fonts installed as you. A file that is to be printed needs to have enough resolution in the pictures and text to ensure a quality result. A PDF created for screen viewing only will have the pictures present at 72 dots per inch (dpi) and the result will be “blocky” or pixelated. A file ready for print will need to be at least 600dpi.
The use of certain programs to create PDF files can also have hidden problems. Multi-colour printing requires separations into component colours. For example full colour printing uses the CMYK process (cyan, magenta, yellow, black) to create the final result. Scanners, digital cameras and your humble TV work use RGB (red, green, blue). Many Microsoft products such as Word and Excel are only capable of creating a screen viewable PDF file that is in RGB and thus is not suitable for separation and press printing.
A PDF file can be very useful for design companies such as Twilight Emerald who have the knowledge to correctly set up a pdf for print. They can take their multi layered native files and embed all images and fonts into one pdf to email for proofing and also directly to the printers for final output. This can often save the hassle of needing to post a CD containing all linked images and fonts with the native files. It can also avoid troubles with different operating systems reading fonts and files differently than originally intended.


